Skip to content
LANTANA LABS
Digital growth

Digital growth that earns its budget.

Social, websites, SEO, paid and lifecycle — strategy-led campaigns that grow your brand on the platforms your customers actually use.

Digital Growth at Lantana Labs
Digital Growth
The approach

What we actually do.

Most brands run digital marketing like a checklist — a blog post here, a boosted post there, a tracker full of vanity metrics. We run it like a business function. Every channel works off one positioning, one audience definition and one clear outcome. That's how a campaign stops being an expense and starts compounding into pipeline.

Deliverables

  • SEO strategy, on-page optimization & technical audits
  • Paid media (Google, Meta, LinkedIn, TikTok) — creative + buying
  • Content marketing & editorial calendars
  • Email & lifecycle campaigns (Klaviyo, HubSpot, Mailchimp)
  • Landing pages & conversion rate optimization
  • Social media strategy, content production & community
  • Analytics, dashboards & monthly growth reviews
Who this is for

Built for teams like these.

  • 01

    Founders launching a product or expanding into a new market

  • 02

    Marketing leaders who need an extension team without hiring 6 roles

  • 03

    B2B and mission-driven teams that need coverage across channels

How we work

A process you can actually plan against.

Step 01

Audit & positioning

We pull the funnel apart — audiences, channels, content, analytics — and rewrite the positioning brief.

Step 02

Channel plan & creative

A 90-day plan with priorities, hypotheses and creative briefs. Paid and organic, one roadmap.

Step 03

Ship & optimize

Weekly shipping cadence. We run experiments, cut what doesn't work, double down on what does.

Step 04

Compound

Monthly growth reviews with a clear read on CAC, LTV and pipeline — not vanity metrics.

What you walk away with

Outcomes, not deliverables.

  • Qualified pipeline you can attribute to specific channels and campaigns
  • A content library that keeps paying off (not a one-month sprint)
  • A dashboard leadership actually opens
  • Clear decisions on where to put the next dollar
Frequently asked

Questions about digital growth.

Do you run paid media as well as organic?

Yes — we think of them as one funnel. Paid accelerates what organic validates. You can retain us for one or both, depending on where the biggest gaps are.

What tools and platforms do you work with?

We're platform-agnostic. Common stacks include Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Klaviyo, HubSpot, GA4, Search Console, Ahrefs, Webflow and Framer. We'll use what fits your business, not our convenience.

How quickly should we expect to see results?

Paid media typically shows signal inside 2–4 weeks. SEO is a 3–6 month curve and compounds from there. We report early and honestly so you're never guessing.

Further reading

From the journal.

All insights
Let's talk

Ready to scope digital growth with us?

A 45-minute discovery call, a tailored proposal inside a week, a kickoff within two. Tell us what you're working on.

Schedule a call