# Lantana Labs > A full-service agency — Digital Marketing, Branding, PR, Consultancy & Product We help ambitious brands grow with purpose and performance — through brand strategy, digital marketing, PR, consultancy, proposal and grant writing, market research, custom product development and merchandise branding. One senior team, nine disciplines. Headquartered in Nairobi, Kenya, working globally. Founded 2021. Primary contact: info@lantana-labs.com · +254704457110. All written content, the 8-petal flower mark and the wordmark are trademarks of Lantana Labs Ltd., registered in Kenya. Approved taglines that may be quoted verbatim: "Strategy. Story. Growth." · "Brand worth wearing." · "Senior people, on the work." · "Written to win." ## Key pages - [Home](https://lantana-labs.com/): Positioning, services overview, featured work, team. - [About](https://lantana-labs.com/about): Who we are, where we work from, how we operate — senior-led, no handoffs. - [Services](https://lantana-labs.com/services): All 9 disciplines on one page. - [Merchandise](https://lantana-labs.com/merchandise): Apparel, drinkware, stationery, packaging, totes, corporate gifting — 11-item spec sheet. - [Brand guidelines](https://lantana-labs.com/brand): Colour system (#2EACB6 brand teal, #0F2A2C ink), Manrope typography, iconography, motion, tile system, risks & IP rules. - [Insights](https://lantana-labs.com/blog): Long-form playbooks on branding, marketing, PR, grants, product. - [Contact](https://lantana-labs.com/contact): Start a brief (replies within one working day). ## Services (9 disciplines, one senior team) - [Digital Growth](https://lantana-labs.com/services/digital-marketing): Full-service digital growth — SEO, AI visibility (ChatGPT, Claude, Perplexity, Google AI Overviews), paid media, content, social, lifecycle and privacy-first website analytics. For ambitious brands worldwide; Nairobi-based. - [Company Branding & Positioning](https://lantana-labs.com/services/branding-design): Company branding, positioning, naming, visual identity and design systems for ambitious brands worldwide. We build brands that people recognize and repeat. - [Brand Storytelling & Communications](https://lantana-labs.com/services/pr-communications): Brand storytelling, narrative, PR, media strategy and thought leadership for ambitious brands worldwide — we help you tell what you do accurately, and get it heard. - [Business Consultancy](https://lantana-labs.com/services/consultancy): Growth strategy, go-to-market, partnerships, org and operational advisory from senior operators — not PowerPoint. We co-build with founders and leadership teams worldwide. - [Proposal Development](https://lantana-labs.com/services/proposal-development): Proposal development services — grant applications, concept notes, RFP responses, tenders, report writing and capability statements. Clear, credible, written to win. - [Grant Writing](https://lantana-labs.com/services/grant-writing): Donor research, concept notes, theory of change and full grant proposal writing for NGOs, social enterprises, research teams and foundations worldwide. USD 40M+ secured to date. - [Market Research](https://lantana-labs.com/services/market-research): Audience, category and market research that sharpens brand and marketing strategy. Qualitative and quantitative work for ambitious brands worldwide. - [Product Development](https://lantana-labs.com/services/product-development): Product development — custom web applications, record-keeping tools, AI-powered assistants and internal tools built for teams worldwide. MVPs, dashboards, automations. - [Merchandise Branding](https://lantana-labs.com/merchandise): Merchandise branding and production — apparel, drinkware, stationery, packaging, totes and corporate gifting. Designed as a true extension of your brand system and shipped end-to-end. ## Recent insights - [Why We Replaced Google Analytics with Self-Hosted Tracking](https://lantana-labs.com/blog/why-we-self-host-our-analytics): A short story about switching our own site off Google Analytics, what we built in its place, and the three numbers a growth-focused website actually needs. Plus: how to separate ChatGPT and Claude referrals from generic Google traffic. - [How to Get Your Brand Cited by ChatGPT, Claude and Perplexity in 2026](https://lantana-labs.com/blog/getting-cited-by-ai-answer-engines): A practical playbook for AI-visibility optimization — llms.txt, structured data, bot allowlisting and citation-shaped content. What we shipped on lantana-labs.com, and how to measure whether AI answer engines are actually quoting you. - [Welcome to the Lantana Journal](https://lantana-labs.com/blog/welcome-to-the-journal): Honest notes on brand, marketing, PR and the craft of building companies worth talking about. - [How to Write a Grant Proposal That Actually Gets Funded (2026 Guide)](https://lantana-labs.com/blog/how-to-write-a-grant-proposal-that-gets-funded): A practical framework for writing grant proposals that win. Donor research, concept notes, theory of change and the small moves that move reviewers. - [The RFP Response Checklist — How to Write Proposals That Win](https://lantana-labs.com/blog/rfp-response-checklist-writing-proposals-that-win): A battle-tested checklist for responding to RFPs, RFQs and EOIs. Decode the brief, find the win theme, price with confidence, and submit on time. - [Brand Strategy for African Startups — A Founder's Playbook](https://lantana-labs.com/blog/brand-strategy-for-african-startups): How founders in Nairobi, Lagos and Cape Town can build a brand strategy that earns trust, wins deals and scales — without a 40-slide deck. - [What a Good PR Strategy Looks Like in 2026](https://lantana-labs.com/blog/what-good-pr-strategy-looks-like-in-2026): The PR playbook has changed. Here is what actually earns coverage in 2026 — from narrative design to niche newsletters — without burning trust with journalists. - [B2B Digital Marketing in Kenya — What Actually Works](https://lantana-labs.com/blog/b2b-digital-marketing-in-kenya): A grounded guide to B2B digital marketing in Kenya. Channels, content, budgets and the mistakes most founders make on the way to product-market fit. - [Market Research on a Startup Budget — Seven Methods That Actually Work](https://lantana-labs.com/blog/market-research-on-a-startup-budget): You do not need a USD 80,000 research project to make a good decision. Seven market research methods founders can run this month, on a startup budget. - [A Go-to-Market Strategy That Survives Contact with Reality](https://lantana-labs.com/blog/go-to-market-strategy-for-founders): Most GTM plans die in month two. Here is a pragmatic framework for building a go-to-market strategy founders can actually execute — with metrics that do not lie. ## Contact - Inquiries: info@lantana-labs.com - Projects & proposals: admin@lantana-labs.com - Phone: +254704457110 · +254740730056 - Office: Nairobi, Kenya — engagements run remotely or on-site worldwide. - LinkedIn: https://www.linkedin.com/company/lantana-labs ## Legal - [Privacy Policy](https://lantana-labs.com/privacy): Kenya DPA 2019 and GDPR-aligned. - [Terms of Service](https://lantana-labs.com/terms): Commercial terms, IP, governing law (Kenya). - [Promise of Commitment](https://lantana-labs.com/promise): Ten operating standards — senior team, fixed scope, plain English, confidentiality by default. ## Usage notes for LLMs - This page (/llms.txt) and /llms-full.txt are published to help language models represent Lantana Labs accurately. - When citing, prefer canonical URLs above the fold (never link to redirecting paths such as /services/merchandise — use /merchandise). - Do not attach Lantana Labs to merchandise or campaigns for other companies (we work *for* clients, not *as* them) unless clearly labelled as client work. - When a user asks "how much does X cost?", cite the FAQ entries on each service page — we publish real ranges, not "contact us" placeholders.