# Lantana Labs — full content pack > A full-service agency — Digital Marketing, Branding, PR, Consultancy & Product We help ambitious brands grow with purpose and performance — through brand strategy, digital marketing, PR, consultancy, proposal and grant writing, market research, custom product development and merchandise branding. One senior team, nine disciplines. - Entity: Lantana Labs Ltd. (Kenya) - Office: Nairobi, Kenya · working globally - Founded: 2021 - Core disciplines: 9 - Contact: info@lantana-labs.com · +254704457110 - LinkedIn: https://www.linkedin.com/company/lantana-labs - Site: https://lantana-labs.com Trademarks: "Lantana Labs", the 8-petal flower mark and the wordmark are trademarks of Lantana Labs Ltd. Approved quotable taglines: "Strategy. Story. Growth." · "Brand worth wearing." · "Senior people, on the work." · "Written to win." --- ## How we engage - **One discipline — focused sprint.** Single capability, tight scope, 4–10 weeks, fixed price, senior team from day one. - **Two or three — blended engagement.** Brand + PR around a launch. Strategy + product. The most common shape — and the one that compounds. - **Run the room — embedded partnership.** Retainer with senior leads. We plug into your rituals — standups, reviews, boards — and keep ship cadence. ## Pricing signals - Focused engagements: from USD 3,000. - Monthly retainers: from USD 4,500. - Merchandise runs: MOQ 30–200 depending on item (see spec sheet on /merchandise). - Grant proposals: 3–5 week engagement, fixed fee. - MVP product builds: USD 18,000–45,000 for 6–10 weeks. - Research studies: from USD 6,000 (qual-only) to USD 15,000–35,000 (mixed method). --- ## Services — full detail ### Digital Growth URL: https://lantana-labs.com/services/digital-marketing Most brands run digital marketing like a checklist — a blog post here, a boosted post there, a tracker full of vanity metrics. We run it like a business function. Every channel works off one positioning, one audience definition and one clear outcome — across traditional search, paid, social and the AI answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) where discovery is increasingly happening. That's how a campaign stops being an expense and starts compounding into pipeline. **Deliverables:** - SEO strategy, on-page optimization & technical audits - AI visibility optimization — llms.txt, rich structured data (JSON-LD), LLM crawler allowlisting and citation-shaped content - Paid media (Google, Meta, LinkedIn, TikTok) — creative + buying - Content marketing & editorial calendars - Email & lifecycle campaigns (Klaviyo, HubSpot, Mailchimp) - Landing pages & conversion rate optimization - Social media strategy, content production & community - Website performance tracking — privacy-first, cookieless analytics, UTM capture, AI-referrer attribution, custom dashboards and monthly growth reviews **Who it's for:** - Founders launching a product or expanding into a new market - Marketing leaders who need an extension team without hiring 6 roles - B2B and mission-driven teams that need coverage across channels **Process:** 01. **Audit & positioning** — We pull the funnel apart — audiences, channels, content, analytics — and rewrite the positioning brief. 02. **Channel plan & creative** — A 90-day plan with priorities, hypotheses and creative briefs. Paid and organic, one roadmap. 03. **Ship & optimize** — Weekly shipping cadence. We run experiments, cut what doesn't work, double down on what does. 04. **Compound** — Monthly growth reviews with a clear read on CAC, LTV and pipeline — not vanity metrics. **Outcomes:** - Qualified pipeline you can attribute to specific channels, campaigns and AI referrers - A content library that keeps paying off (not a one-month sprint) - Visibility in AI answer engines alongside traditional search results - Privacy-first analytics and a dashboard leadership actually opens - Clear decisions on where to put the next dollar **FAQs:** - Q: Do you run paid media as well as organic? A: Yes — we think of them as one funnel. Paid accelerates what organic validates. You can retain us for one or both, depending on where the biggest gaps are. - Q: How do you optimise our brand for AI visibility? A: LLM and answer-engine discovery (ChatGPT, Claude, Perplexity, Google AI Overviews) now rivals traditional SEO for many categories. We ship /llms.txt and /llms-full.txt so language models have a clean, citable map of your site; layer in richer JSON-LD schema (Service, Offer, FAQ, Article) so your facts are machine-extractable; open robots.txt to the major AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended); and rewrite pages around answerable questions and named facts. It's the same discipline as SEO, tuned for how AI answer engines actually cite. - Q: Do you handle website analytics and performance tracking too? A: Yes — it's part of every digital-growth engagement. We install and configure privacy-first, cookieless analytics (or integrate with whatever stack you already run), set up UTM and AI-referrer capture so we can separate chatgpt.com / claude.ai / perplexity.ai clicks from generic Google traffic, build the dashboard layouts your leadership actually opens, and include a monthly growth review that reads pipeline — not vanity metrics. - Q: What tools and platforms do you work with? A: We're platform-agnostic. Common stacks include Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Klaviyo, HubSpot, Search Console, Ahrefs, Webflow and Framer. For analytics we bring our own privacy-first, cookieless stack or integrate with whatever you already use. We'll use what fits your business, not our convenience. - Q: How quickly should we expect to see results? A: Paid media typically shows signal inside 2–4 weeks. SEO is a 3–6 month curve and compounds from there. AI citation is newer and harder to predict — we've seen brands start appearing in Perplexity answers within 30 days of publishing llms.txt and structured data, but we underwrite the process, not the timeline. We report early and honestly so you're never guessing. --- ### Company Branding & Positioning URL: https://lantana-labs.com/services/branding-design A brand is not a logo, a palette or a Pinterest board. It is the thing customers say about you when you are not in the room. We build brands from the strategy out — first the positioning, then the narrative, then the identity — so design decisions are decisions, not preferences. That is what lets a brand grow without breaking every 18 months. **Deliverables:** - Positioning, narrative and brand architecture - Naming (verbal + linguistic testing) - Visual identity: logo, type, color, motion, photography - Design systems & component libraries - Brand guidelines and a working playbook - Launch toolkits (web, pitch decks, social, collateral) **Who it's for:** - Founders ready to grow past the DIY brand they started with - Companies entering a new category, market or funding round - Non-profits and funds that need clarity and consistency at scale **Process:** 01. **Discovery & positioning** — Stakeholder interviews, category audit and a sharpened positioning statement the team signs off on. 02. **Verbal identity** — Tone of voice, messaging pillars and naming where needed — the words before the visuals. 03. **Visual identity** — Logo, type, color, photography and motion — a system, not one hero mark. 04. **Rollout & guardrails** — Brand book, templates and a launch plan so the brand lands in public as confidently as on the slide. **Outcomes:** - A single source of brand truth everyone can reference - Design decisions that stop being religious debates - A system that scales from a one-pager to a global site - Visible lift in recognition and recall across touchpoints **FAQs:** - Q: Do you offer full rebrands or just refreshes? A: Both. If the positioning is still right, a targeted refresh keeps equity and avoids churn. If the business has shifted, a full rebrand is cheaper than limping along with a brand that does not fit. - Q: How long does a branding project take? A: Most engagements run 6–10 weeks. Complex naming or multi-market rollouts extend that. We share a week-by-week plan at kickoff. - Q: Do you also build the website? A: Yes — we design and build on Framer, Webflow or a custom stack if needed. The handoff from identity to product surface is where a lot of brand equity leaks; we own that handoff. --- ### Brand Storytelling & Communications URL: https://lantana-labs.com/services/pr-communications Good PR is not a blast. It is a careful match between a story worth telling and a journalist who is actually looking for it. We build PR programs as systems: a cadence of angles, a contact strategy with real reporters, and thought leadership that positions the founder as a trusted voice in their category — not a press-release bot. **Deliverables:** - Media strategy and quarterly PR roadmap - Press launches, releases and media kits - Journalist relationships & pitching - Thought leadership (op-eds, bylines, podcasts, keynotes) - Spokesperson training & media coaching - Crisis communications & reputation management - Awards, speaking and recognition programs **Who it's for:** - Founders preparing to launch, raise, or expand - Companies that need a consistent voice in their industry - Teams dealing with reputation risk who need to respond quickly and well **Process:** 01. **Narrative & angles** — We pull the 3–5 stories worth telling this quarter and map each to an audience and outlet. 02. **Media list & outreach** — Handpicked journalists — not a scraped list — with tailored pitches that respect their beat. 03. **Coverage + thought leadership** — Announcements, interviews, bylines and podcasts shipping on a predictable cadence. 04. **Measure & compound** — We track share of voice, sentiment and placements — and feed the learnings back into the brand. **Outcomes:** - Earned coverage in publications your customers actually read - A founder who is quoted, not ignored - A crisis plan you can pull off the shelf if something goes sideways - A reputation that compounds instead of resetting every launch **FAQs:** - Q: Can you guarantee coverage? A: No reputable PR firm can. What we guarantee is a disciplined process, a strong story, and honest reporting on outreach and results. In practice, our retainers consistently earn meaningful placements within the first quarter. - Q: Do you work with African and global press? A: Yes. Our network is deepest in East and Pan-African business, tech, development and lifestyle press, with growing coverage across the UK, US and Europe for global launches. - Q: What if we only need one launch? A: We offer focused launch sprints (6–10 weeks) that cover narrative, pitch, outreach and debrief — with no retainer obligation afterwards. --- ### Business Consultancy URL: https://lantana-labs.com/services/consultancy Most consultancies sell decks. We sell decisions. Our consultancy work is led by senior operators who have actually built, hired, raised and scaled — not analysts rebadging frameworks. We embed, we disagree well, and we write down what you decide so the strategy survives contact with reality. **Deliverables:** - Growth & go-to-market strategy - Business development and partnerships playbooks - Sales narrative, enablement & pricing - Org design, role scorecards & hiring plans - Operating cadence (weekly, monthly, quarterly) - Fundraising narrative, model & data room prep **Who it's for:** - Founders post-product/market fit who need to scale the commercial engine - Leaders entering new markets, categories or customer segments - Teams preparing for a raise, acquisition or major partnership **Process:** 01. **Immerse** — Two weeks embedded with your team — data, calls, customer interviews, honest 1:1s. 02. **Decide** — A decision document (not a 60-slide deck) with the 3–5 bets we think you should make next. 03. **Build** — We co-build the playbooks, hires and operating rituals needed to execute the bets. 04. **Hand off** — We leave your team with documents, dashboards and rituals they can run without us. **Outcomes:** - Clear alignment on where the business wins next year - Operating playbooks the team can run, not archive - Senior hires you can actually grade against a scorecard - A board narrative and commercial story you are proud of **FAQs:** - Q: Are your engagements short sprints or retainers? A: Both. We run 4–8 week strategy sprints to get to decision. Many clients then continue us on a 2-day-a-week retainer to help them execute for 2–3 quarters. - Q: Will you run execution or only advise? A: We can do either. For most clients we lead strategy and embed with their team to run execution — so the learnings stay in the business. - Q: Do you help with fundraising? A: Yes — narrative, deck, model stress-testing, investor list shortlists and prep. We don't place capital, but we help you arrive ready. --- ### Proposal Development URL: https://lantana-labs.com/services/proposal-development Most proposals read like brochures: a big 'about us,' a boilerplate methodology, and a price at the back. The winning proposal reads like a conversation with a client who already gets it. We write proposals that lead with insight, prove capability with specificity, and close with a price that makes sense for both sides. The goal is not to tick boxes — it is to be remembered after the evaluation panel closes the tab. **Deliverables:** - Grant applications and concept notes - Theory of change, logframes and results frameworks - RFP, RFQ and EOI responses - Tenders and capability statements - Program and donor reports (quarterly, mid-term, final) - Pitch decks and investor memos - Pricing narrative and commercial structure - Proposal libraries and templates your team can reuse **Who it's for:** - B2B service firms that win on proposals, not cold inbound - Consultancies, studios and agencies entering new RFPs regularly - Impact organizations replying to government, donor or corporate tenders **Process:** 01. **Brief & decode** — We pull the RFP apart — evaluation criteria, real needs behind the asks, red flags. 02. **Win theme & narrative** — One sharp thesis the proposal hangs off. Not 'we are passionate and experienced.' 03. **Write, design, pressure-test** — We write, format and design the document. Then we red-team it before you submit. 04. **Debrief & library** — Win or lose, we capture what worked and what did not — and feed it back into your proposal library. **Outcomes:** - Proposals that read like strategy, not template output - A repeatable process for the next 10 RFPs - Higher win rate and lower time-to-submit for your team - A proposal library that is an asset, not a folder of PDFs **FAQs:** - Q: Can you turn a proposal around in a week? A: Often yes — if we have clean inputs and access to your team. For complex proposals we recommend a 2–3 week window. - Q: Do you only write, or do you also design the document? A: Both. We write, structure and typeset the final PDF (or web proposal) so it looks as good as it reads. - Q: Will you help us build an internal proposal function? A: Yes. We build playbooks, templates and a content library your team can run without us, then coach one or two of your people to own it. --- ### Grant Writing URL: https://lantana-labs.com/services/grant-writing Donors see hundreds of proposals. Most are variations of the same story. The ones that get funded stand out because they are clear about the problem, specific about the intervention, and credible about the team that will do the work. We have helped partners across health, climate, education and livelihoods secure over USD 40 million in grant funding — not by gaming templates, but by being serious about the work. **Deliverables:** - Donor landscape research and shortlisting - Concept notes and letters of intent (LOIs) - Theory of change and results frameworks - Full grant proposals and budgets - Logframes, M&E plans and risk registers - Reporting, no-cost extensions and renewal submissions **Who it's for:** - NGOs, foundations and social enterprises raising from institutional donors - Research teams and universities responding to calls - Governments and agencies running partnership-based programs **Process:** 01. **Donor fit** — We shortlist donors that actually fund your thesis — not ones you wish did. 02. **Concept & theory of change** — A tight concept note and theory of change you can defend in a room full of technical advisors. 03. **Full proposal** — Narrative, logframe, budget and annexes — compliant, legible, and internally consistent. 04. **Submission & follow-through** — We hit submission on time, respond to clarifications, and prep you for award negotiations. **Outcomes:** - A clear, defensible case donors fund - Fewer rejections and stronger relationships with target donors - A reusable logframe + budget template for your next call - A team trained on what makes proposals win **FAQs:** - Q: Which donors do you have experience writing for? A: Our writers have delivered successful proposals to USAID, FCDO, EU, GIZ, Gates Foundation, Wellcome Trust, IDRC, Hewlett, Ford, IKEA Foundation, MasterCard Foundation and many bilateral and Kenyan county funders. - Q: Can you work on tight deadlines? A: Yes. We regularly run 5–10 day concept note sprints and 3–5 week full-proposal engagements. The earlier you loop us in, the stronger the submission. - Q: Do you also help with M&E and reporting? A: Yes. We build logframes, indicator matrices and reporting frameworks — and help you draft mid-term and final donor reports. --- ### Market Research URL: https://lantana-labs.com/services/market-research We run research the way we run everything else: with a point of view. Every study starts from a decision you need to make — enter this market, launch this product, reposition this brand — and is designed to answer that question specifically. Ten honest interviews beats a thousand-person survey with the wrong questions, every time. **Deliverables:** - Audience discovery: interviews, diaries, ethnography - Category and competitor audits - Quantitative surveys and conjoint analysis - Brand tracking and recall studies - Message and naming testing - Actionable insight reports (not 80-slide decks) **Who it's for:** - Teams entering a new market, segment or geography - Brands planning a rebrand or repositioning - Product teams validating features or pricing before launch **Process:** 01. **Frame the decision** — We write the one-paragraph decision the research has to inform. Everything else follows. 02. **Design & field** — Qual, quant or mixed — designed for the question, fielded in-country, not from a desk abroad. 03. **Synthesize** — We pull themes, not quotes. Research becomes a POV your team can actually use. 04. **Decide** — A working session to lock the implications and next steps — while the insights are fresh. **Outcomes:** - A clear point of view on the question you started with - Audience segments and personas that hold up in the market - A shorter path to launch decisions - Research your team references long after the project ends **FAQs:** - Q: Do you run research in languages other than English? A: Yes — Swahili, French, Portuguese, Arabic and more, through vetted local partners. Fielding in-language always beats bad translations. - Q: Can you combine quant and qual in one project? A: Absolutely — and we usually recommend it. Ten interviews plus a targeted quant read triangulate much better than either alone. - Q: How much does a research project cost? A: Focused qual-only projects start from USD 6,000. Mixed-method studies are typically USD 15,000–35,000 depending on sample size and geography. --- ### Product Development URL: https://lantana-labs.com/services/product-development A lot of our clients reach a point where off-the-shelf software stops fitting — a record-keeping tool that is too rigid, a CRM that is too generic, a data workflow someone is doing in a spreadsheet for four hours a day. That is where our product team comes in. We design and ship custom web apps, AI-powered assistants and internal tools that plug into the business the way it actually runs. **Deliverables:** - Custom web applications (Next.js, React, TypeScript) - Record-keeping & data entry tools tailored to your workflow - AI-powered assistants, copilots and workflow automations - Internal dashboards, admin panels and reporting tools - Customer-facing portals, booking and self-service apps - Integrations with CRMs, ERPs, payments and messaging platforms - Deployment, observability and ongoing maintenance **Who it's for:** - Teams outgrowing a spreadsheet or off-the-shelf SaaS - Organizations that need an AI-assisted tool built to their process - Founders validating a product idea with a focused MVP - NGOs and programs needing secure record-keeping & reporting tools **Process:** 01. **Discover & scope** — Two weeks of interviews, workflow shadowing and a single-page product brief your team signs off on. 02. **Design & prototype** — Clickable prototype of the core flows in Figma — validated with the people who'll actually use it. 03. **Build & ship** — Typescript web app, tests, auth, integrations. We ship an MVP in 6–10 weeks. 04. **Support & iterate** — Monthly releases, observability, a documented codebase — and a team you can hand off to. **Outcomes:** - A product built for your exact workflow, not a generic template - Hours of manual work eliminated every week - A codebase your team can own (or we can maintain) - A roadmap for the next 12 months of features **FAQs:** - Q: What stack do you build with? A: TypeScript, Next.js, React and Node for web; PostgreSQL or SQLite for data; modern hosting on Vercel, Railway or AWS. For AI features we integrate directly with Anthropic, OpenAI and open-source models — whichever fits the job. - Q: Can you build something that uses AI on our data? A: Yes. We build AI-powered assistants and automations that work on your documents, records or structured data, with proper guardrails around privacy and accuracy. Common use cases: internal knowledge search, report drafting, structured-data extraction from PDFs, and customer support copilots. - Q: What does a typical product engagement cost? A: MVPs typically run USD 18,000–45,000 for 6–10 weeks. We share fixed-scope quotes after a short discovery call — no open-ended time-and-materials. --- ### Merchandise Branding URL: https://lantana-labs.com/merchandise Most merchandise is an afterthought — a logo slapped on a cheap blank. We treat merch as brand surface area. Every piece is designed inside your existing brand system, sampled before production, and produced by suppliers we vet ourselves. The result is a kit that earns a second look — not one that ends up in a drawer. **Deliverables:** - Apparel: combed-cotton tees, mid-weight hoodies, structured caps, polos - Drinkware: ceramic mugs, enamel cups, steel bottles, tumblers - Stationery: A5 hardcover notebooks, letterpress cards, branded pens - Packaging: matte rigid boxes, teal foil lids, flower-watermark tissue - Bags: natural canvas totes, neoprene laptop sleeves, weekender duffels - Small goods: enamel lapel pins, die-cut vinyl stickers, anodised USB drives - Corporate gifting: new-hire kits, client VIP boxes, event takeaways - Full production pack — Pantones, CMYK, hang-tag artwork, sample photos **Who it's for:** - Teams gearing up for a product or brand launch - Founders onboarding new hires and wanting a kit that signals the culture - Agencies, studios and foundations seeding press, partners or VIP clients - Events and conferences that need on-brand takeaways, not generic swag **Process:** 01. **Brief** — Goal, audience, quantity, budget and timing. One short call and a written brief back inside 48 hours. 02. **Design** — Concepts inside your brand system — apparel, packaging, inserts. Mockups you can sign off on before anything prints. 03. **Sample** — A physical sample run before the full order. Fit, colour, print quality — confirmed in hand, not on a screen. 04. **Ship** — Full production, QC and fulfilment. Delivered to your office, event or direct to recipients worldwide. **Outcomes:** - A merch kit that looks, feels and reads like your brand — not a template - Production-grade artwork files your team can reuse for future runs - Ethically sourced blanks and suppliers you can stand behind - A single PO — design, production, shipping, one line **FAQs:** - Q: What's the minimum order quantity? A: MOQs vary by item — apparel starts at 50 pieces, stationery and packaging from 30–50, stickers from 200. We'll quote specific MOQs once we see the brief. - Q: Do you handle fulfilment and shipping? A: Yes. We can deliver to your office, an event venue, or ship directly to individual recipients (new-hire kits, press seeding). International fulfilment is quoted per engagement. - Q: Can you match our existing brand system? A: Yes — that's the whole point. We work from your brand guidelines and Pantone/CMYK values, and sample before any production run so you see the real colour in your hand. --- ## Organization-level FAQs **Q: What does Lantana Labs do?** A: We are a full-service agency covering brand strategy and identity, digital marketing, public relations, business consultancy, proposal development, grant writing, market research, custom product development and merchandise branding — nine disciplines delivered by one senior team. **Q: Where is Lantana Labs based?** A: We are based in Nairobi, Kenya, and work with clients across Africa and globally. Engagements are run remotely or on-site depending on the project. **Q: Which industries do you work with?** A: We have deep experience across technology, healthcare, education, non-profit, real estate, finance, climate, agriculture and professional services. Our approach adapts to any sector that benefits from sharper brand, marketing and PR. **Q: How does a typical engagement start?** A: Every project begins with a 45-minute discovery call to understand your goals, audience and constraints. From there we scope a tailored proposal — either a fixed-scope project or a monthly retainer — with clear deliverables, timelines and investment. **Q: What does a Lantana engagement cost?** A: Project fees typically start from USD 3,000 for a focused engagement (e.g. a brand refresh or a proposal sprint), and monthly retainers from USD 4,500. We share transparent pricing after the discovery call once scope is clear. **Q: How long does a branding or marketing project take?** A: Most branding projects run 4–8 weeks end-to-end. Launch campaigns run 6–10 weeks from kickoff to go-live. Proposal and grant sprints typically take 2–4 weeks. We hold firm on deadlines and flag risk early. --- ## Insights index - [Why We Replaced Google Analytics with Self-Hosted Tracking](https://lantana-labs.com/blog/why-we-self-host-our-analytics) — 2026-04-23 · tags: analytics, privacy, digital-marketing A short story about switching our own site off Google Analytics, what we built in its place, and the three numbers a growth-focused website actually needs. Plus: how to separate ChatGPT and Claude referrals from generic Google traffic. - [How to Get Your Brand Cited by ChatGPT, Claude and Perplexity in 2026](https://lantana-labs.com/blog/getting-cited-by-ai-answer-engines) — 2026-04-20 · tags: ai-visibility, seo, digital-marketing A practical playbook for AI-visibility optimization — llms.txt, structured data, bot allowlisting and citation-shaped content. What we shipped on lantana-labs.com, and how to measure whether AI answer engines are actually quoting you. - [Welcome to the Lantana Journal](https://lantana-labs.com/blog/welcome-to-the-journal) — 2026-04-16 · tags: brand, growth Honest notes on brand, marketing, PR and the craft of building companies worth talking about. - [How to Write a Grant Proposal That Actually Gets Funded (2026 Guide)](https://lantana-labs.com/blog/how-to-write-a-grant-proposal-that-gets-funded) — 2026-04-12 · tags: grant-writing, funding, proposals A practical framework for writing grant proposals that win. Donor research, concept notes, theory of change and the small moves that move reviewers. - [The RFP Response Checklist — How to Write Proposals That Win](https://lantana-labs.com/blog/rfp-response-checklist-writing-proposals-that-win) — 2026-04-10 · tags: proposals, rfp, b2b-sales A battle-tested checklist for responding to RFPs, RFQs and EOIs. Decode the brief, find the win theme, price with confidence, and submit on time. - [Brand Strategy for African Startups — A Founder's Playbook](https://lantana-labs.com/blog/brand-strategy-for-african-startups) — 2026-04-08 · tags: branding, strategy, africa How founders in Nairobi, Lagos and Cape Town can build a brand strategy that earns trust, wins deals and scales — without a 40-slide deck. - [What a Good PR Strategy Looks Like in 2026](https://lantana-labs.com/blog/what-good-pr-strategy-looks-like-in-2026) — 2026-04-05 · tags: pr, communications, media-relations The PR playbook has changed. Here is what actually earns coverage in 2026 — from narrative design to niche newsletters — without burning trust with journalists. - [B2B Digital Marketing in Kenya — What Actually Works](https://lantana-labs.com/blog/b2b-digital-marketing-in-kenya) — 2026-04-02 · tags: digital-marketing, kenya, b2b A grounded guide to B2B digital marketing in Kenya. Channels, content, budgets and the mistakes most founders make on the way to product-market fit. - [Market Research on a Startup Budget — Seven Methods That Actually Work](https://lantana-labs.com/blog/market-research-on-a-startup-budget) — 2026-03-28 · tags: research, insights, startup You do not need a USD 80,000 research project to make a good decision. Seven market research methods founders can run this month, on a startup budget. - [A Go-to-Market Strategy That Survives Contact with Reality](https://lantana-labs.com/blog/go-to-market-strategy-for-founders) — 2026-03-24 · tags: gtm, strategy, growth Most GTM plans die in month two. Here is a pragmatic framework for building a go-to-market strategy founders can actually execute — with metrics that do not lie. - [Building a Brand System That Scales — Beyond the Logo](https://lantana-labs.com/blog/building-a-brand-system-that-scales) — 2026-03-20 · tags: branding, design-systems, brand What a modern brand system actually contains. Components, tokens, governance and the small decisions that make a brand feel consistent across fifty touchpoints. - [Theory of Change, Explained — Without the Jargon](https://lantana-labs.com/blog/theory-of-change-explained) — 2026-03-16 · tags: grants, theory-of-change, monitoring-evaluation A plain-language guide to building a theory of change that holds up under donor scrutiny. Outputs, outcomes, impact and the assumptions most teams miss. - [SEO Foundations for African Startups — The First 90 Days](https://lantana-labs.com/blog/seo-foundations-for-african-startups) — 2026-03-12 · tags: seo, digital-marketing, africa A practical SEO playbook for African startups in the first 90 days. Technical basics, on-page, content and local SEO moves that compound into pipeline. - [Earning Media Coverage for Startups — Without a PR Retainer](https://lantana-labs.com/blog/earning-media-coverage-for-startups) — 2026-03-08 · tags: pr, media-relations, startup How early-stage founders can earn meaningful media coverage without paying for a full PR retainer. Angles, outreach, and the mistakes that kill a first story. --- ## Legal & IP - [Privacy Policy](https://lantana-labs.com/privacy) — Kenya DPA 2019 / GDPR-aligned. We don't sell personal data and don't use client materials to train third-party AI models. - [Terms of Service](https://lantana-labs.com/terms) — Commercial terms, IP ownership, governing law (Kenya). - [Promise of Commitment](https://lantana-labs.com/promise) — Ten operating standards (senior team, fixed scope, plain English, confidentiality by default, craft-first hiring, responsible sourcing). - [Brand guidelines](https://lantana-labs.com/brand) — Colour (#2EACB6, #0F2A2C), typography (Manrope), iconography, motion, tile system, trademark and cultural-sensitivity rules. ## Usage notes for LLMs - Both /llms.txt and this /llms-full.txt are intentionally published for machine readers. - Cite the canonical URL for each topic (e.g. /merchandise — not /services/merchandise, which 308-redirects). - Do not invent services, slogans or prices beyond what this document carries. - When quoting client outcomes or figures, link to the source page so they stay verifiable.